Christina Lazuric Woscoff
CEO & Founder | Certified Business Intermediary | M&A Advisor
About Christina
California Business Broker License #01495314
Christina Lazuric Woscoff is the CEO and Founder of California Business Brokers®, where she helps business owners successfully sell, acquire, and maximize the value of privately held companies throughout California. With extensive experience in business brokerage, mergers and acquisitions, valuation, negotiation, and exit planning, Christina has guided clients through transactions across manufacturing, construction, healthcare, distribution, technology, and service-based industries.
Known for her strategic approach and dedication to her clients, Christina combines technical expertise with personalized guidance to help business owners navigate one of the most important financial decisions of their lives. She is committed to protecting confidentiality, maximizing business value, and creating successful outcomes for both buyers and sellers.
Professional Credentials
Certified Business Intermediary (CBI)
Issued by: International Business Brokers Association (IBBA)
The Certified Business Intermediary (CBI) designation is one of the industry’s most respected credentials. It is awarded to professionals who successfully complete extensive coursework and rigorous examinations covering:
- Business valuation
- Financial analysis
- Deal structuring
- Legal considerations
- Tax implications
- Business transfer strategies
As a Certified Business Intermediary, Christina provides clients with experienced guidance throughout every stage of the business sale and acquisition process.
Certified Business Broker (CBB)
Issued by: California Association of Business Brokers (CABB)
Christina also holds the Certified Business Broker (CBB) designation and previously served on the Board of Directors for the California Association of Business Brokers.
The CBB designation recognizes business brokers with proven transaction experience, specialized education, and a demonstrated commitment to maintaining the highest professional standards within California’s business brokerage industry.
Issued by: California Association of Business Brokers (CABB)
Christina also holds the Certified Business Broker (CBB) designation and previously served on the Board of Directors for the California Association of Business Brokers.
The CBB designation recognizes business brokers with proven transaction experience, specialized education, and a demonstrated commitment to maintaining the highest professional standards within California’s business brokerage industry.
Certified Value Builder Advisor (CVB)
As a Certified Value Builder Advisor, Christina completed the comprehensive Value Builder System®, a proven framework designed to help business owners increase the value and marketability of their companies before going to market.
This certification allows Christina to help owners identify opportunities to strengthen operations, reduce risk, improve buyer appeal, and maximize business value prior to an exit.
Merger & Acquisition Master Intermediary (M&AMI)
Issued by: M&A Source
Christina has earned the prestigious Merger & Acquisition Master Intermediary (M&AMI) designation from M&A Source, the world’s largest international organization dedicated to middle-market mergers and acquisitions.
This designation recognizes experienced intermediaries who have demonstrated exceptional transaction experience, professional achievement, and peer recognition within the M&A industry.
Areas of Expertise
Christina works with business owners throughout the entire transaction process, including:
- Business Sales
- Mergers & Acquisitions
- Business Valuations
- Exit Planning
- Confidential Business Sales
- Buyer Representation
- Seller Representation
- Deal Structuring
- Negotiation
- Due Diligence
- Transaction Management
Industries Served
Christina has experience working with businesses across a wide range of industries, including:
- Manufacturing
- Construction
- Healthcare
- Distribution
- Technology
- Service-Based Businesses
- Professional Services
- Industrial Companies
Client Commitment
Christina is known for her tenacity, professionalism, and commitment to every client she represents. She works closely with business owners throughout each stage of the transaction, providing guidance from initial valuation through negotiations, due diligence, and closing.
Her client-first philosophy emphasizes honesty, strategic planning, confidentiality, and long-term relationships. Every engagement is approached with the same level of care and dedication she would expect when representing her own family.
Frequently Asked Questions
Christina specializes in business sales, mergers and acquisitions, business valuations, exit planning, and representing buyers and sellers of privately held businesses throughout California.
Christina holds the Certified Business Intermediary (CBI), Certified Business Broker (CBB), Certified Value Builder Advisor (CVB), and Merger & Acquisition Master Intermediary (M&AMI) designations.
She has experience working with manufacturing, construction, healthcare, technology, distribution, service businesses, and other privately held companies across California.
Yes. Christina works with both buyers and sellers, helping structure transactions that align with each client’s goals while maintaining confidentiality throughout the process.
