ABOUT US
California Business Brokers®
Mergers & Acquisitions
Deal with Professionals – Get Professional Results!
Welcome to California Business Brokers—a top-rated business brokerage firm known for our experienced, results-driven team. The California Business Brokers team specializes in mergers, acquisitions, and strategic business sales across California and beyond. Meet our leadership and discover what sets our team apart.
What Sets the California Business Brokers Team Apart
California Business Brokers assembles the highest quality data rooms for acquisition projects. From niche verticals to broad sectors, our desktop research provides a springboard to future activity. Then, we identify, reach, and engage every opportunity we can for you. With mainly off-market target companies, many of these opportunities will be exclusive to your project. We also enhance this work with the deal flow of companies actively FOR SALE—some public, but many sourced through our extensive network of partners and advisors.
It’s a compelling proposition: we find, contact, and persuade shareholders to speak to our clients. CBB works alongside both parties to realize the right valuation, deal structure, offer, and eventual transaction.
These are the main reasons clients choose California Business Brokers®: we save time, while offering momentum in your deal sourcing for acquisition. It’s clear—the more opportunities you see, the greater your chances of finding the right one.
Management Team
Mergers and Acquisitions
Christina Lazuric Woscoff
CEO/Founder, B.S. Industrial Psychology CBI, CBB, M&AMI, CVB
Certified Business Intermediary | Merger & Acquisition Specialist | Certified Business Broker
Christina Lazuric Woscoff is a distinguished professional in the mergers and acquisitions industry, bringing a wealth of expertise and a commitment to delivering exceptional results. She holds several elite designations, each of which reflects her deep knowledge, proven transaction success, and unwavering dedication to her clients.
Certified Business Intermediary (CBI) – International Business Brokers Association
Christina has earned the prestigious Certified Business Intermediary (CBI) designation from the International Business Brokers Association (IBBA), a credential awarded to a select group of professionals who have demonstrated industry expertise through extensive coursework and rigorous examination. This designation signifies mastery in areas such as financial analysis, pricing and valuation, and legal and tax considerations related to the sale and acquisition of businesses. As a CBI, Christina ensures that clients receive guidance from a highly trained, skilled, and knowledgeable intermediary.
Certified Business Broker (CBB) – California Association of Business Brokers
In addition to her CBI credentials, Christina is a Certified Business Broker (CBB) through the California Association of Business Brokers (CABB), where she has also served on the Board of Directors. The CBB designation is granted to professionals with a proven track record in successfully completing business transactions and a solid foundation of industry-specific education. As a CBB, Christina exemplifies the highest standards of professionalism, experience, and dedication in business brokerage.
Certified Value Builder Advisor (CVB)
As a Certified Value Builder Advisor (CVB), Christina has successfully completed the comprehensive 12-step value-building process, designed to help business owners enhance the overall value of their companies. This designation enables her to provide clients with tailored exit strategies, focusing on improving specific aspects of their businesses to achieve maximum value in the marketplace.
Merger & Acquisition Master Intermediary (M&AMI) – M&A Source
Christina has also achieved the coveted Merger & Acquisition Master Intermediary (M&AMI) designation from M&A Source, the world’s largest international organization for middle-market M&A professionals. This honor is reserved for intermediaries who have demonstrated superior transaction experience, professional excellence, and peer recognition in the industry. As an M&AMI, Christina represents her clients with an unparalleled level of expertise and insight, specializing in complex, high-stakes transactions within the middle market.
Client-Centric Approach and Commitment. Known for her tenacity and dedication, Christina is fully committed to guiding her clients through every step of the transaction process, no matter how long it takes to get the deal done. Her reputation as a top-tier mediator and advisor is built on her ability to navigate intricate negotiations, always putting her clients’ needs first and treating each one with the care and attention she would give to family. This client-centric approach has earned her widespread recognition as a leader in the M&A field.
When you work with Christina Lazuric Woscoff, you are assured professional service, unparalleled expertise, and outstanding results. To learn more about Christina, visit her profile page here.
CA Lic #01495314
Leo Woscoff
Managing Partner
Leo Woscoff is a dynamic and highly respected figure in the field of business brokerage and mergers and acquisitions (M&A), stands as a testament to the power of innovative thinking and strategic leadership in the corporate world.
Under Leo’s guidance, his firm has been recognized as the “Best Business Brokers Firm in the Industry” and has been ranked as the “No.1 M&A Firm” in terms of closure rates. His innovative strategies in business sales, mergers, and acquisitions have significantly contributed to the firm’s outstanding success rate. Leo’s expertise in providing realistic business valuations has been a cornerstone of the firm’s reputation since 2015.
CA Lic #01976677
Business Brokers Managers
Eli Azuaje
Sales Southern California
Eli Azuaje, a dedicated business broker, boasts a proven track record in service and sales across multiple industries. His expertise spans Body Shop, Auto Mechanical Repair, Restaurant, Janitorial, and other emerging business sectors. Eli’s career began in real estate in 2009, where he excelled as a top sales agent for a mortgage loan origination company, consistently ranking in the top 3 among over 100 agents. He later became an independent appraiser and consultant, establishing himself as the go-to expert for top insurance companies and J.D. Power and Associates top-rated firms for customer service.
Throughout his career, Eli has worked directly with a diverse range of clients, from niche industry leaders to Fortune 500 companies, building lasting relationships with owners and executives. This experience has allowed him to develop an extensive network across various business platforms, enabling him to serve clients of all sizes effectively.
CA Lic #02142666
Jeremy Roemer
Jeremy Roemer has an extensive background in small business consulting and growth. He started small business consulting in 2008 and quickly took on clients. Jeremy has worked directly with over 1,000 small businesses in Orange County and the surrounding area, helping them with increasing value and profitability, organizing data and records in a way that can be easily consumed, and preparing businesses to be sold or to open additional locations. He holds a Real Estate license with the California Department of Real Estate. Jeremy specializes in reading business reports, advising businesses on proven methods to increase profitability, prospecting, and professionalism.
With 13 years of experience working hands-on with small business owners of all types, Jeremy has the tenacity and connections to create the best plan of action to sell your business. Deal with a professional, get professional results!
CA Lic #02154338
Brenda Bernhard
Recipient of the prestigious Lifetime Achievement Award from the California Association of Business Brokers—an honor bestowed on fewer than 25 professionals—Brenda Bernhard has distinguished herself as one of California’s most accomplished and respected business brokers. Her versatility, strategic insight, and skilled negotiation have led to the successful closing of hundreds of transactions.
Her reputation is built on trust, efficiency, and consistently delivering successful outcomes.
CA DRE #01211778
Dominican Republic Office
CBB Global Group - Latam Division
Daniel Insfran
Director - Latam Division
Graduated in Business Administration and holding an MBA, Daniel brings nearly 20 years of experience in multinational corporations across the mass consumption and technology sectors. His background includes founding, managing, and advising companies in diverse industries such as graphic arts, logistics, international trade, and distribution — with a strong focus on expanding into new markets throughout Latin America.
In addition to his corporate background and numerous successful business sale processes, Daniel has advised entrepreneurs and company owners through strategic exits and M&A transactions. He plays an active role in identifying buyers, structuring deals, and maximizing business valuations across multiple industries.
As a sales trainer for hundreds of professionals, Daniel possesses deep commercial and marketing acumen, consistently delivering top-line results and scalable growth strategies.
Brad Mewes
Brad has a hands-on perspective of the automotive aftermarket industry because he literally grew up in a shop, working in and running his family’s bodyshop. But he also has an MBA from UC Irvine (where he graduated top 12% of his class), an undergraduate degree in International Economics (George Washington University), and is an instructor of Financial Analysis at UC Irvine
CA Lic #02066240
Brett Prater
Brett has been in the real estate industry for 6 years. He has a degree in psychology and was also an athlete in college. He enjoys traveling and currently has many hobbies including jiujitsu and disc golf, to name a few. He has lived in Southern California his entire life and has worked in many different industries including fitness, insurance, real estate, automotive, and restaurant.
CA Lic #01996310
California Office Agents
Nancy K. McKain
Nancy K. McKain brings extensive experience in the real estate industry, in a management capacity. Before managing a luxury real estate boutique in the San Francisco Bay Area for 15 years, she began her career with 20th Century Fox, where she worked her way through the ranks to become the first female sales rep in the company’s history at the time. During her time at Fox, she was introduced to the Luxury Real Estate market. Shortly thereafter, she managed an upscale real estate company for a broker whose moniker was “Broker to the Stars”.
With her depth of experience in both the Entertainment and Luxury Real Estate Industries, Nancy fully understands and appreciates the importance of privacy and discretion.
CA Lic #01070670
